Amadeus Software: Driving a Better Future through State-ofthe- Art Analytics

John Dalton, Managing Director
In the current iteration of the industrial revolution (Industry 4.0), data is the fuel that powers businesses to learn from their past, enhance efficiencies in the present, and accurately predict the future. To make the most of the large datasets that are collected by an organization, C-suites are investing in analytics engines to extract actionable insights from their data and drive better decision-making. This demand for next-gen analytical techniques has spurred the rise of world-class analytics software that simplifies the process of driving data-driven decision-making to enable agile operations based on the ever-evolving market. In such a scenario, SAS has emerged as a reliable and powerful analytics solution provider that has made a significant impact in highly regulated markets such as big pharma, finance, and more.

However, even with the implementation of one of the leading analytics software, most businesses fail to gain the desired ROI due to latency in incorporating new and emerging analytical tools and techniques into their existing infrastructure. This latency is caused by a lack of skill sets and knowledge in SAS compared to open source and cloud, as well as the steep pricing of integrating highly-demanded technologies. As a result, most firms with a customized SAS implementation still struggle to gain the desired analytical insights that can help them develop datadriven and future-proof decision-making.

Bridging this gap with a unique combination of SAS expertise (gold partner status) and 20+ years of implementing analytics software is UKbased Amadeus. Established in 1989, the company has developed a reputation for the delivery of certified expert knowledge, skills, and quality, as well as bespoke customer solutions. Amadeus supports key analytics software such as SAS, Microsoft,, and programming languages like R and Python to design data management processes or pipelines, develop cloud platforms, and enable organizations to gain actionable insights from their data. “Our portfolio enables clients to seamlessly incorporate newer analytical tools into their SAS implementation in a quick, efficient, and cost-effective manner,” says John Dalton, managing director at Amadeus.

Amadeus is also a licensed reseller for SAS software, which enables the company to offer SAS products directly to its customers in a quick, stress-free way. Alternatively, the company provides managed services, which comprises taking over the responsibility of a customer’s entire SAS implementation and maintenance. “With our managed service, we assist clients by taking proactive steps to prevent potential problems with their deployed SAS environment and predict future issues likely to occur using our own managed services solutions and monitoring their infrastructure’s performance and security,” explains Dalton. Additionally, the company’s managed service also comprises an element of insurance that enables its customers to call in a dedicated support team of experts should problems occur or the platform become unavailable. The company also provides a roadmap for a client’s analytics platform, which allows them to get a deeper understanding of how and when to maintain and progress their implementation to deliver the most impactful analytics aligned to the client’s business drivers. Dalton also mentions how, unlike most managed services that are offered via a ticketing system, where the customer needs to bring the support up to speed each time, Amadeus’ offering is a highly personalized experience for its clients.

Concurrently, Amadeus offers its consulting and advisory services to help customers design, develop, and implement customized SAS-based platforms and applications that are aligned to drive better decision-making within their unique operations. Amadeus also deliver data science projects focused on specific business needs, such as understanding customer behavior to increase profits, and improving risk models to reduce costs.


Our portfolio enables clients to seamlessly incorporate newer analytical tools into their SAS implementation in a quick, efficient, and cost-effective manner while our managed service enables proactive prevention of potential problems to enhance security and performance


Furthermore, to ensure that its customers can make the most of their SAS implementation, the company provides training programs that are offered on-site or online and helmed by expert instructors from the analytics arena. Amadeus also plays a vital role in enhancing the analytics community with its graduate program that enables the company to induct new graduates into their ranks for a 12-month period. Candidates are trained to become data scientists (three months) and placed as interns within its client businesses (nine months). “We take our graduate program candidates through an intensive training program where they learn all about the latest technologies that equip a modern-day data scientist,” states Dalton. The company prides itself on its graduate program as it has almost always developed professionals that turn their brief stint at a commercial organization into a permanent position. With its graduate program, Amadeus grows its impact on the burgeoning analytics community while helping its customers get a, in Dalton’s words, “low-risk, try-before-you-buy recruitment of an enthusiastic, young, junior data scientist.”

With such unmatched capabilities, the company has ignited several success stories over the years. In one instance, Amadeus assisted a drug discovery company, Sosei Heptares, by introducing, implementing and deploying a validated SAS environment in a highly efficient and compliant way. As a firm that operates in a highly regulated pharmaceutical arena, the customer initially struggled to manage their clinical studies due to the stringent industry regulatory mandates for infrastructure validation, governance, and auditing. To mitigate this issue, the client approached Amadeus and requested the development of a new, validated SAS and open source-driven environment, which provided the customer with the right validation framework to help the organization comply with pharmaceutical regulations and enabled their data scientists to perform analytics using the latest technologies. During this collaboration, the company’s team developed a validated computing environment on the Azure platform and provided industry-specific standard operating procedures (SOPs) to ensure self-sustaining operations by the customer.

Looking ahead, Amadeus aims to pivot into integrating more open-source technologies to capitalize on the rising need for it in the market. At the same time, with more and more businesses moving their assets to the cloud, the company is focusing on actively promoting SAS’ cloud-based offering, Viya, and also plans to provide services centered around Viya implementation and maintenance. From a geographical standpoint, Amadeus is planning to expand beyond its current footprint in the U.K. and Ireland and enter other parts of mainland Europe such as the DACH region and the U.S. “We are a SAS reseller and partner, but at the end of the day, we are an independent data analytics company that will continually help our clients utilize their data to drive better decisionmaking and a brighter future at large,” concludes Dalton.

Company
Amadeus Software

Headquarters
Oxfordshire, England

Management
John Dalton, Managing Director

Description
UK-based Amadeus supports its customers via its analytics and data science platform, which is built to enhance decision-making and predict future trends. Amadeus is also a licensed reseller for SAS software, which enables the company to offer SAS products directly to its customers in a quick, stress-free way. Alternatively, the company provides managed services, which comprises taking over the responsibility of a customer's entire SAS implementation and maintenance. Amadeus also delivers data science projects focused on specific business needs, such as understanding customer behavior to increase profits, and improving risk models to reduce costs. Furthermore, to ensure that its customers can make the most of their SAS implementation, the company provides training programs that are offered on-site or online and helmed by expert instructors from the analytics arena

Amadeus Software